Why Google Analytics? Your customers go everywhere, shouldn’t your analytics? Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.

Whether you are looking to increase signups, sales, or just increase eyeballs, Google Analytics can unlock the answers. In this class, attendees will learn how to understand their audience, build customer paths, and track marketing goals in Google Analytics. We will cover how to use Google Analytics to increase site performance and to measure marketing efforts. Attendees will walk away with a better understanding of who is visiting their site and how they can improve the overall experience.

THE DETAILS
Wednesday, July 1
6:30pm – 8:00pm
Led by Ashley Groves
Price: $15
Hosted at: The Shift (4101 N. Broadway, Chicago)

REGISTRATION
https://theshiftchicago.frontdeskhq.com/courses/59393

ABOUT THE INSTRUCTOR
Ashley is the Director of Growth at Whittl where she spends her time building creative and sustainable marketing strategies. She specializes in SEO tactics, creating vial funnels, content marketing, and A/B testing. She is an Adjunct Instructor in the Technical Marketing track at StartUp Institute and a Guest Lecturer at Kellogg School of Management. She previously worked as a consultant at IBM, at a local news station with Gannett, and at the Chicago startup GiveForward. Connect with Ashley @AshleyAboutTown

ABOUT THE SHIFT
The Shift is a local coworking and community space providing a better place for individuals, teams, and small businesses to work or study. Our shared workspace has a unique, modern industrial aesthetic, and comes with all the productivity-boosting amenities of a downtown office – without the hike!

With a full calendar of small business classes and personal development workshops, plus a vibrant community of innovative, driven professionals from a range of industries – The Shift is your neighborhood spot to be more productive, get things done, and get connected.